For decades, the financial industry was built around male-centered models: the breadwinner father, the working husband, the male investor.
But times have changed. Women now control more than half of U.S. personal wealth and make 85% of household financial decisions. And yet, many banks still fail to provide tools and messaging that center women and their families.
That gap is a missed opportunity—and one that smart banks are starting to address.
Banks that partner with Goalsetter are able to offer family banking platforms that support women’s financial leadership. These platforms provide savings and debit accounts for kids and teens, allow mothers and guardians to set spending rules, and embed financial education into everyday use.
It’s not about pink apps or token messaging. It’s about giving women meaningful financial tools for themselves and their children.
The path to generational wealth starts with informed, empowered decision-making. And women are leading the way.
It’s time for banks to catch up.
See how banks can support women building generational wealth →
