Financial education for all is a lofty goal, and many have tried and failed. Although it is a necessary foundation for life and business, it doesn’t seem to take off or, worse yet, stick. This has serious consequences. Financial education for all is necessary as 75% of US workers live paycheck to paycheck. They have little or no savings and some form of debt.
The goal of any financial literacy program is to develop a strong understanding of the basics so that when it comes time in the real world to make a decision, one is armed with knowledge. The problem, though, is that finance is complicated and even adults take a while to grasp it. So when we talk about teaching kids about money, it never seems to take off or, worse yet, stick.
Tanya Van Court, CEO and founder of Goalsetter, was inspired to take on the lofty goal of financial education for all, inspired by her own financial debacle during the 2008 crisis and an interaction with her 9-year-old daughter who asked her for an investment account.
Her successful career at Nickelodeon launching and running parenting initiatives, SVP partner marketing Discovery, or her illustrious B.S and M.S Industrial Engineering degrees from Stanford weren’t of much help in dealing with her financial crisis, but proved to be of tremendous help when she set out on a path to find a better way, not just for herself but for every family in America.
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