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Goalsetter App Users Need To Take Action: Goalsetter is transitioning away from the Goalsetter App so we can focus solely on our fantastic education program. We are committed to supporting you through this change and will provide guidance every step of the way. Learn more about these changes »

Juneteenth and the Power of Financial Education to Close the Wealth Gap

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Juneteenth is more than a celebration of freedom—it’s a reflection on what freedom trulyrequires. Legal freedom without economic opportunity is incomplete. In 1865, formerly enslavedAmericans were declared free, but without land, wealth, or access to capital, financialindependence remained out of reach. Today, the racial wealth gap remains stark. Black families hold just a fraction of […]

Equipping Educators: Inside Goalsetter Classroom’s Trusted Financial Education Platform

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“I can teach algebra, biology, and U.S. history—but when it comes to personal finance, I don’t know where to start.” That’s what Ms. James, a high school teacher in a Title I district, said during a professional development session last fall. Despite 10 years in the classroom, she felt ill-equipped to teach a subject that […]

How one startup is changing financial education for kids

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Goalsetter – The Family Finance App for an Enhanced Banking Experience

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Financial institutions can partner with Goalsetter, a leading family finance & education app, to meet a growing need for age-appropriate financial education resources. Financial education is widely considered an essential component of family banking, and is becoming increasingly important in our complex financial ecosystem. Banks and credit unions are losing customers to digital players, and […]

How Goalsetter Classroom Is Helping Schools Deliver Financial Literacy—Without Breaking the Bank

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Across the U.S., nearly 30 states have enacted K-12 financial literacy mandates, yet many public schools still lack the resources and funding to effectively implement personal finance education. Enter Goalsetter Classroom—a game-changing EdTech platform designed to help school districts deliver high-quality, generationally relevant financial literacy curriculum that meets state standards—without breaking their budgets. Developed by […]

Goalsetter Classroom: The EdTech Solution Helping States Meet Financial Literacy Mandates Without Breaking Budgets

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BROOKLYN, N.Y., March 18, 2025 /PRNewswire/ — Goalsetter, the award-winning family financial education-focused spending and savings platform, has launched Goalsetter Classroom, the most effective and budget-friendly solution to closing the financial literacy gap in American education. Paired with its interactive Goalsetter app that gamifies learning and empowers students with essential money management skills, Goalsetter Classroom has proven […]

Fintech Firm Seeks Financial Advisor’s Help Educating Kids About Money

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A financial technology firm that began as a savings, investing and education app for parents and kids is expanding its programming for schools in a bid to turn Wall Street into “All Street.” Read the full article

Goalsetter’s Tanya Van Court: Facing adversity to launching a fintech.

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Financial education for all is a lofty goal, and many have tried and failed. Although it is a necessary foundation for life and business, it doesn’t seem to take off or, worse yet, stick. This has serious consequences. Financial education for all is necessary as 75% of US workers live paycheck to paycheck. They have […]

50 Over 50: Investment

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Tanya Van Court Family-oriented financial literacy is the idea behind Goalsetter, which digital media executive Tanya Van Court launched in 2016. Her idea was to embed education into financial products; today, the company has a kids-focused debit card that freezes if the child misses a weekly financial literacy quiz. Van Court has secured backing from […]

What Is Behavioral Economics, and Could It Help Your Bank Grow?

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People’s financial decision-making can be a head scratcher. Take savings, for example. It’s widely reported that more than half of Americans wouldn’t have enough emergency savings to cover an unexpected $1,000 bill. Are we all irresponsible? Are the macro-economic obstacles so insuperable? Or are there other explanations for our failure to plan ahead?  “Economics is not a […]