What Is Behavioral Economics, and Could It Help Your Bank Grow?

People’s financial decision-making can be a head scratcher. Take savings, for example. It’s widely reported that more than half of Americans wouldn’t have enough emergency savings to cover an unexpected $1,000 bill. Are we all irresponsible? Are the macro-economic obstacles so insuperable? Or are there other explanations for our failure to plan ahead? “Economics is not a […]